Between2Bs
Big ideas & blunt assessments mingle with a bias towards Small Biz - the Between2Bs podcast grinds on what needs fixing in B2SMB.
Episodes
Equifax experts Erik Trusler & Michael Marino reveal how AI + alternative data is leveling the playing field for SMBs. Learn how "thin file" businesses are becoming visible through utility, telco & merchant data beyond traditional credit scores.
B2SMB partnership experts Kelly Benish & Bernhard Friedrichs break down the shift from transactional to strategic partnerships. Learn why the future is about education, implementation, and treating AI as a collaborator.
Top SMB Tech Influencer John Lawson has thoughts on AI2SMB. From his early days showing how to tie bandanas on YouTube, to today’s bestseller, The Ultimate AI Marketing Manager, John’s surfed every major tech wave since 2000, and he's talking why 77% of SMBs are still in their AI infancy.
Tech Pros from Vcita & AWeber reveal why 70% of small businesses feel "completely unprepared" for AI, but are they simply unprepared for the AI Big Enterprises are building for and selling to them? What if those same builders and sellers did the hard work for SMBs? Buckle up for the answers!
In this episode, Dave Walker speaks with Steve Prestidge from Centerfield about the evolving $2.5T B2SMB marketplace, the ever-growing challenge of winning, keeping and growing Small Business Customers at scale, and the ever-present “Death Valley” between enterprise marketing and sales. The conversation also touches on the importance of trust, the future of buying through comparison and deals, and how businesses can navigate the co...
90% of SMBs want AI, but only 15% implement it. Dell's Erik Day reveals why most companies get AI go-to-market wrong and shares battle-tested strategies for moving prospects from experimentation to scale. Essential listening for tech sales pros.
We’re back with this week’s Summer of AI edition of the Between2Bs podcast. I’m your host, Dave Walker of the B2SMB Institute.
On this week's Between2Bs podcast, Randy Rector and Derek Peabody - Senior Directors of Product Development for Verizon Business - discuss their first AI offering for millions of Small Businesses: answering customer’s FAQs 24-7 via AI-enabled text. LISTEN NOW!
PayPal’s new SVP of Product and Technology, Raj Mukherjee, joins us to talk the transformative impact of AI on commerce. From his years at Microsoft, Google, GoDaddy and Indeed, his perspective is a rich one, as he talks challenges and opportunities of AI2SMB, and the importance of leadership in navigating these changes. Buckle up!
Brian Moran's Small Business Edge podcast reaches 100+ countries and has engaged 100,000+ SMBs. We explore AI2SMB readiness - and apparent roadblocks - with Brian, who believes: "Enterprise AI solutions don't fit small business realities. To move beyond early adopters, we need a playbook." Join us for a tour of that Playbook.
Christopher Rubin of BrandMultiplier.ai shares how to transform AI solutions into compelling stories - stories that resonate with small businesses. As a widely recognized Marketing guru, he lays out techniques to communicate AI's value, moving beyond technical jargon to create narratives that drive mass adoption and sales success.
HouseCall Pro's co-Founder Roland Ligtenberg shares how building a genuine Community of local service pros transformed their platform into an essential business tool. That tool is handier than a hammer or wrench, used an average of 7.25 hours daily by 100K+ users. His pragmatic “Community-led Growth” playbook drives success via deep user connections, multiplying the power of solo-preneurs into a vibrant growth-driving customer base...
What’s a “Partnership Strategy Architect”? Bernhard Friedrichs shares 20 years of insights on building capital-efficient growth through smart B2B partnerships. Learn why some fail, how others thrive, and how to unlock real collaboration. A must-listen for anyone working in partnerships. LISTEN NOW!
- LinkedIn: https://www.linkedin.com/in/bfriedrichs/
- Knowledge Hub: https://pro.partnerstandard.com/
- Newsletter: https://news.partners...
Between2Bs Podcast: WSJ Best Selling Author Sangram Vajre
Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, “Move.” Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today’s rapidly changing $2.5T B2SMB marketplace.
Always a fun ride, expect to be enlightened, eng...
“Invaluable Verbatims: SMBs Unplugged” Talk Alignable 360
Between2Bs explores Alignable’s new “360” networking features with three small business owners. The platform helps them find quality prospects and partners within Alignable’s 9.5M-member network. Users praise its ability to create meaningful connections based on real-time data rather than random networking.
Selling SMB Tech Since 1997: Chris Shank on Between2Bs Podcast
Chris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruption—a revolution not seen since the internet’s early days. His analytical approach and “plain-speak” expertise offers valuable perspective on successful B2SMB tech sales in today’s rapidly evolving marketplace.
Between2Bs Podcast: Two Builders TalkBuilding AI2SMB
Our latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace. They’ll explore SMB adoption patterns, implementation strategies, managing rapid innovation, and future product development talent needs in this “Builders’ banter” about AI2SMB.
Between2Bs Podcast: WSJ Best Selling Author Sangram Vajre
Join us as B2B “Top 21 Global Marketing influencer” Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, "Move." Drawing from his career building breakouts, including two $100M+ exits, he shares how businesses at any stage can adapt and thrive in today's rapidly changing $2.5T B2SMB marketplace.
Always a fun ride, expect to be enlightened, eng...
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