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November 13, 2024 54 mins
Join Dave Walker, B2SMBI Co-Founder, and Maciek “Magic” Szczesniak, newly appointed CGSO for the Institute, as they focus on “The New Sell” to SMBs. As we learned at the recent Leaders’ Forum in Sonoma, AI-based features are proliferating in the products and services sold to SMBs. But are those features being sold effectively? Citing recent research that highlights the “productivity gap” between large and small enterprises, Dave & Magic talk about the lag SMBs have suffered from when major new technology opportunities - like AI - arrive. A reprise from August, tune in to hear how B2SMB Sellers can turn their SMB Customers into Productivity Superheroes with AI.
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