Episode 7- Best2SMB Edition

2023 Best2SMB Hall of Fame Inductee, Constant Contact, is ubiquitous in its e-mail offering to SMBs, but they’re not resting. We talk to Sarah Jordan, the company’s Chief Marketing Officer, about the role that AI now plays in their current and future product. Citing customer surveys and feedback, Sarah talks what’s working - and what’s not - while sharing a playbook for go-to-market strategies and tactics selling the value of AI. Her bullish message: 88% of her SMB Customers are now using AI for marketing leverage in 1+ areas, with 91% finding success with AI-features and capabilities. Are you selling AI-enhanced features to Small Business? This episode is a must-listen!