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July 8, 2025 42 mins

In this  three-part series, we examine the B Corp community’s evolving relationship with justice, equity, diversity, and inclusion (JEDI)—celebrating progress and grappling with some uncomfortable tensions that have emerged in recent years.

In Part 1, Raj Aggarwal—founder of Provoc and long-time B Corp leader—joins to explore whether the B Corp movement’s approach to JEDI needs any changes. Drawing from his deep involvement in B Lab’s early inclusion efforts, Raj shares stories of transformation, struggle, and resilience within the community, while grappling with critiques of performative DEI and the challenges of building authentic, relational change in a politically polarized time.

View the show notes: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-1-raj-aggarwal

Part 2 w/ Nathan Stuck: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-2-nathan-stuck

Part 3 w/ Rise Consulting: https://go.lifteconomy.com/blog/are-b-corps-too-woke-part-3-annie-korver-hayley-roulstone

Sign up for LIFT's monthly B Corp newsletter to get our free B Corp Values Assessment, expert tips on the new B Corp standards, insider perspectives on the tensions within the B Corp movement, resources, events, and more: https://go.lifteconomy.com/b-corp-newsletter

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