A new initiative called the "Purpose Pledge" launched earlier this week. The timing—coinciding with Dr. Bronner’s decision to decertify as a B Corp—has led to questions about whether Purpose Pledge is designed to compete with B Corp certification. Folks are also understandably confused about why LIFT Economy is involved.
In this episode, we set the record straight.
- What is the Purpose Pledge, and how does it differ from B Corp Certification?
- Why did LIFT Economy help co-create it?
- Why do we believe B Corp and Purpose Pledge are complementary, not competing?
View the show notes: https://go.lifteconomy.com/blog/purpose-pledge-b-corp-setting-the-record-straight
If you haven’t already, we highly recommend listening to our most recent episode with Farmer Cee Stanley for additional context:
https://go.lifteconomy.com/blog/dr-bronners-decertifies-as-a-b-corp
We want to hear from you! Please reach out at beyond@lifteconomy.com with suggested topics and/or feedback about the show.
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