In this episode of Beyond the Bottom Line, Bert Miller sits down with Scott Northcutt, Senior Vice President of HR at Bacardi, who shares his 15+ year journey helping build one of the world's most iconic spirit portfolios while maintaining its family-owned culture.
Scott reveals how Bacardi, still completely family-owned, uses the original 1862 yeast strain and keeps its recipe under lock and key - known only to two people. Learn how this commitment to quality drives everything from innovation to talent development.
đź’ˇ QUOTABLE MOMENTS: "Quality is personal to the family. If something isn't right with that profile, we will destroy the whole thing rather than ship something that doesn't meet our standards." - Scott Northcutt
EPISODE HIGHLIGHTS:Â
00:00 - Introduction & WelcomeÂ
00:07 - Changing Consumer Behaviors Post-2020Â
02:28 - Innovation in Non-Alcoholic BeveragesÂ
04:35 - Bacardi's Mission: Making Moments MatterÂ
06:52 - Premium Brand Portfolio ManagementÂ
09:01 - Building Performance CultureÂ
13:24 - Leadership Development ProgramsÂ
15:30 - Creating High-Performance TeamsÂ
17:33 - Communication StrategiesÂ
19:30 - Future Vision & Industry Trends
🔑 KEY INSIGHTS:
How Bacardi maintains quality while innovating for new consumer trends
The unique approach to managing premium brands like Grey Goose, Patron, and Angels Envy.
Building a performance culture while preserving family values
Leadership development strategies including Harvard Business School partnership
Implementing radical candor in a family-oriented business
đź’Ľ ABOUT SCOTT NORTHCUTT: With over 15 years at Bacardi, Scott has been instrumental in developing the company's talent strategy and cultural evolution while maintaining its family-owned values and premium brand positioning.
đź”— CONNECT WITH US:Â
â–ş Subscribe to Beyond the Bottom Line: https://podcasts.apple.com/us/podcast/beyond-the-bottom-line-with-bert-miller/id1542810489
â–ş Follow Bert Miller: https://www.linkedin.com/in/bertmiller/
â–ş Visit Protis Global: www.protisglobal.com
â–ş Connect with Scott: https://www.linkedin.com/in/scott-northcutt-838315125/
#BeyondTheBottomLine #Leadership #Bacardi #SpiritsIndustry #FamilyBusiness #Innovation #CorporateCulture #PremiumBrands #TalentDevelopment
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.