Chelsee Pettit, Founder of Aaniin Retail joins Geena Jackson-Montgomery and Dean Montgomery as they chat about life after winning season 2 of Bears' Lair TV, fulfilling a lifelong dream, a new pop-up shop launch, product diversification and enhancing customer engagement.
Chelsee Pettit is an Anishinaabe member of Aamjiwnaang First Nation and creator of Aanin Retail Inc., a 100-percent Indigenous-owned department store. Launched as a streetwear brand in 2021, Aaniin is on a mission to reclaim the Indigenous economy through fashion and commerce, while working as a hub to create opportunities for emerging Indigenous entrepreneurs.
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