Evolution and the rise of the BC lions + their social impact and initiatives on and off the field.
George Sr.VP Business at BC Lions Football Club, has been a pivotal figure with the BC Lions for over three decades, serving in roles such as Director of Marketing and Vice President of both Football and Business Operations, contributing extensively to the team’s on- and off-field success. Since 1997, he has focused on business development, managing partnerships and driving new revenue initiatives. An SFU alumnus and former player and coach, George also worked as a player agent representing over 40 CFL athletes. He has been instrumental in helping to organize six Grey Cups in Vancouver, was a founding member of the Waterboys to connect the Lions with the business community, and has earned accolades like the CFL Commissioners Award and induction into the BC Football Hall of Fame. A devoted supporter of SFU Football, George continues to serve in leadership roles for various football organizations and resides in Burnaby, BC, with his fiancée Velvet.
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