Creating a pilates studio that lasts, grows, and stays profitable with Chelsea Streifeneder

Maintaining your Pilates studio’s equipment is a necessity if you want to ensure you are making a profit.

And no one understands that better than Chelsea Streifeneder, founder of Body Be Well Pilates and an expert in Pilates equipment maintenance and studio sustainability.

In this episode, Chelsea joins Nic to share what she’s learned in 16 years of studio ownership, including how she’s seen other opportunities outside of classes to make a profit in the Pilates world, and how to scale without burnout.

They discuss the recurring issues that cause equipment to break down, how Chelsea created a certified 8-week online course to train Pilates technicians worldwide, and how investing in maintenance can actually make you money.

Chelsea also talks about building a standout team, staying passionate about teaching, and why it’s crucial for instructors to be fully certified across all equipment.

Timestamps:

00:00 Introduction to Chelsea

01:22 Challenges in equipment maintenance and why most equipment issues are preventable

11:24 Chelsea’s patented ‘Sticky Feet’ reformer solution

13:08 Chelsea's journey with Pilates

14:20 How she built three thriving studios and a great team

17:30 Balancing profitability and passion

18:24 Balancing multiple studio locations

21:45 Chelsea’s approach to teacher training and certification

27:04 Adapting to changing clientele

28:33 Creating online courses and digital platforms

31:14 Challenges and rewards of studio ownership

35:58 Advice, mentors, and what Chelsea would tell her younger self

39:10 How to connect with Chelsea

If you enjoyed this episode, please make sure to share it with another studio owner who you think would find this valuable, and make sure to rate the show 5 stars.

Connect with Nic:

• Beyond the Reformer Instagram
• Soul Pilates Instagram
• Soul Pilates Education
• Nic’s Instagram
• Join Soul at Home
• Book a Pilates Class

Connect with Chelsea:

• Body Be Well Pilates Website
• Chelsea’s Instagram
• Body Be Well Pilates Instagram
• Email Chelsea: [e-mail]

Get 5% off Balanced Body Pilates equipment with the code SOUL PILATES 

Start your 7-day free trial with Soul at Home now!