The secret to growing a successful Pilates business isn’t about chasing trends on Instagram or TikTok. You need to stay curious and always being open to learning!
In this inspiring episode, Nic sits down with Milena Jaksic, the founder of Platinum Pilates, to look at the story behind one of Ireland’s most respected studios.
They explore how she went from cleaning gym machines to opening six studios, the curiosity that’s kept her evolving over more than two decades, and the challenges of being a leader in an unregulated industry.
Milena also shares her thoughts on poor-quality training and what it means to build a brand with real substance.
Timestamps
00:00 Introduction to Milena
00:58 Milena's background and early life
04:34 Introduction to the wellness world
07:13 Milena’s first experience of Pilates
13:22 Building a career in Pilates
17:18 Launching Platinum Pilates
19:39 Challenges and growth of Platinum Pilates
22:32 Why Milena integrated physiotherapy in her studio
25:47 Milena’s drive for continuous learning
33:48 Opening more studios and the challenges that came with it
38:01 What the pandemic did for Milena
40:21 Adapting her leadership style as her team has grown
44:22 How Milena brings consistency across all locations
51:17 The pressure to stay on top with new studios coming out
59:22 Exploring the impact of low-impact exercise on mood
01:02:46 Future plans for Platinum Pilates
01:05:01 Quick-fire questions
If you enjoyed this episode, make sure to follow the show so you don’t miss next week’s episode.
New conversations drop every Monday!
If you’re looking to take your Pilates practice one step further and sign up for Nic’s comprehensive teacher training programme, use the code BEYOND at checkout: Soul Pilates Teacher Training
Connect with Nic:
- Beyond the Reformer Instagram
- Soul Pilates Instagram
- Soul Pilates Education
- Nic’s Instagram
- Join Soul at Home
- Book a Pilates Class
Connect with Milena:
Get 5% off Balanced Body Pilates equipment with the code SOUL PILATES
If you’re a pilates studio owner looking for a mastermind to help you scale, systemise, and grow your business, check out Studio Grow here.
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