Max Sorensen, Senior Vice President of Operations at Caliber discusses the critical role mentorship and structure play in shaping successful auto collision technicians. He shares insights on Caliber’s Technician Apprentice Program (TAP), the rise of female apprentices, and how a bad mentor can derail careers.
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About Our Guest:
Max Sorensen
Senior Vice President of Operations, Caliber
Maximillian.Sorensen@calibercollision.com
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122
WrenchWay Resources:
For Technicians & Students
For Shops & Dealerships
For Auto, Diesel, & CTE Instructors:
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