On BeyondSaaS Episode7, Arman Eshraghi, a serial entrepreneur and CEO of Qrvey, shares his journeyof building multiple tech companies, the importance of commitment inentrepreneurship, and the unique marketing strategies for specialized products.He emphasizes the significance of customer satisfaction and the challengesfaced in educating the market about specialized analytics solutions. Arman alsodiscusses future trends in technology and his passion for board games, which hebelieves play a role in understanding teamwork and strategy.
Chapters
00:00 Introduction toArman Eshraghi and Qrvey
00:24 The Role ofGames in Business
02:39 Arman'sEntrepreneurial Journey
04:35 UnderstandingCurvee's Unique Positioning
06:42 MotivationBehind Continuous Growth
10:07 Curvee's CurrentStage and Growth Goals
14:08 MarketingStrategies for Specialized Products
17:13 Challenges inEducational Marketing
18:57 Content as a KeyMarketing Tool
22:15 Lead Generationand Marketing Tools
24:42 Advice forAspiring CEOs
28:06 Trends in Techand Entrepreneurship
29:26 Favorite BoardGames and Their Impact
30:23 Conclusion andContact Information
Takeaways
• Games can enhance understanding among team members.
• Building a product takes time and commitment.
• Customer happiness is a primary goal for growth.
• Marketing should focus on education rather than just advertising if you’respecialized.
• Commitment to a startup requires unconditional dedication.
• Challenges in entrepreneurship are often rewarding.
• The tech landscape is rapidly changing but fundamentals remain.
• Specialized products require unique marketing strategies.
• Content is key in educating potential customers.
• Collaboration and partnerships are essential for marketing success.
Keywords:entrepreneurship, SaaS, Qrvey, marketing strategies, commitment, technologytrends, analytics, business growth, board games, Arman Eshraghi
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