In this episode of Beyond SaaS, Jason Niedle interviews Dallin Palmer, co-founder of Halda, about transforming student engagement through innovative AI-driven enrollment solutions. They discuss the importance of understanding the problem before pursuing technology, the role of company culture in business success, and the strategies Halda employs to grow and adapt in a competitive landscape. Dallin shares insights on marketing innovations, the impact of AI, and how to navigate challenges in the tech industry, emphasizing the need for authenticity and value in business practices.
Chapters
00:00 Introduction to Halda and Dallin Palmer
02:18 The Importance of Understanding Problems
05:51 Revolutionizing Student Recruitment
11:22 Building a Strong Company Culture
18:24 Navigating Startup Growth and Strategy
22:58 Achieving Growth Targets and Strategies
25:03 Hiring Practices and Team Dynamics
26:05 Innovative Marketing and Conference Strategies
32:17 Overcoming Top of Funnel Challenges
33:48 The Importance of Authentic Leadership
36:30 Leveraging AI for Business Efficiency
40:56 Navigating Economic Turbulence in Tech
Takeaways
· Deeply understanding the problem iscrucial for entrepreneurs.
· Chasing shiny technology without a clearproblem can lead to failure.
· Value-based marketing focuses on helpingrather than manipulating.
· AI can significantly enhancepersonalization in marketing.
· Maintaining company culture is essentialfor long-term success.
· Hiring for culture fit is as important asskills.
· Celebrating failures can lead toinnovation and improvement.
· Building relationships at conferences ismore effective than traditional marketing.
· Companies must adapt to economic pressuresby providing more value.
· AI can automate processes and enhanceproductivity.
Sound Bites
"We want to do our own thing."
"We celebrate our team members."
"We’re trying to add real value."
Keywords
Halda, student engagement, AI-driven solutions, entrepreneurship, ed tech, company culture, growth strategies, marketing innovations, AI in business, tech trends
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Amy Robach & T.J. Holmes present: Aubrey O’Day, Covering the Diddy Trial
Introducing… Aubrey O’Day Diddy’s former protege, television personality, platinum selling music artist, Danity Kane alum Aubrey O’Day joins veteran journalists Amy Robach and TJ Holmes to provide a unique perspective on the trial that has captivated the attention of the nation. Join them throughout the trial as they discuss, debate, and dissect every detail, every aspect of the proceedings. Aubrey will offer her opinions and expertise, as only she is qualified to do given her first-hand knowledge. From her days on Making the Band, as she emerged as the breakout star, the truth of the situation would be the opposite of the glitz and glamour. Listen throughout every minute of the trial, for this exclusive coverage. Amy Robach and TJ Holmes present Aubrey O’Day, Covering the Diddy Trial, an iHeartRadio podcast.
Good Hang with Amy Poehler
Come hang with Amy Poehler. Each week on her podcast, she'll welcome celebrities and fun people to her studio. They'll share stories about their careers, mutual friends, shared enthusiasms, and most importantly, what's been making them laugh. This podcast is not about trying to make you better or giving advice. Amy just wants to have a good time.