In this episode, Jason Niedle interviews Guilherme Rajzman, co-founder and CEO of Wali, a Brazilian car-sharing platform. They discuss the evolution of car sharing in Brazil, the challenges and opportunities in the market, and the importance of digital innovation. Guilherme shares insights on the Lean Startup methodology, the significance of understanding customer needs, and the complexities of navigating multiple customer segments. The conversation also touches on growth strategies, localization challenges, and advice for early-stage CEOs in a rapidly changing environment.
Chapters
00:00 Introduction to Wally and Digital Mobility
06:56 Global Differences in Car Sharing Apps
11:24 Understanding Two Distinct Customer Segments
17:23 The heart of the CEO role
21:09 Sales Strategies and Growth Goals
23:58 Localization and ICPs
32:15 Advice for Early Stage CEOs
34:51 Future Planning in a Turbulent Environment
Takeaways
· Wali connects vehicle providers to end users through a mobile app.
· The car rental market in Brazil is still developing.
· Focus on one or two main metrics for growth.
· Wali pivoted to a marketplace model to enhance scalability.
· Understanding customer pain points is crucial for product development.
· B2B and B2C sales funnels require different strategies.
· Localization is key in a diverse market like Brazil.
· Marketing strategies must adapt to changing digital landscapes.
· Retention is as important as acquisition for growth.
· Early-stage founders should prioritize solving customer problems.
Sound Bites
"We are a shared mobility platform."
"You only pay for what you use."
"The demand is not a problem for us."
Keywords
Wali, car sharing, digital innovation, Brazil, startup, Lean Startup, growth strategy, market expansion, localization, customer experience
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Amy Robach & T.J. Holmes present: Aubrey O’Day, Covering the Diddy Trial
Introducing… Aubrey O’Day Diddy’s former protege, television personality, platinum selling music artist, Danity Kane alum Aubrey O’Day joins veteran journalists Amy Robach and TJ Holmes to provide a unique perspective on the trial that has captivated the attention of the nation. Join them throughout the trial as they discuss, debate, and dissect every detail, every aspect of the proceedings. Aubrey will offer her opinions and expertise, as only she is qualified to do given her first-hand knowledge. From her days on Making the Band, as she emerged as the breakout star, the truth of the situation would be the opposite of the glitz and glamour. Listen throughout every minute of the trial, for this exclusive coverage. Amy Robach and TJ Holmes present Aubrey O’Day, Covering the Diddy Trial, an iHeartRadio podcast.
Good Hang with Amy Poehler
Come hang with Amy Poehler. Each week on her podcast, she'll welcome celebrities and fun people to her studio. They'll share stories about their careers, mutual friends, shared enthusiasms, and most importantly, what's been making them laugh. This podcast is not about trying to make you better or giving advice. Amy just wants to have a good time.