In this conversation, Jason Niedle speaks with Johnny Maghzal, the Head of Growth at Togal AI, about the transformative role of AI in the construction industry and the importance of effective messaging and customer education in driving growth. Johnny shares insights from his journey in building Togal AI, the challenges faced in sales, and the strategies implemented to adapt to market changes. The discussion also touches on the significance of retaining existing customers and the need for continuous learning and adaptation in the fast-paced SaaS environment.
Chapters
00:00 Introduction to AI and Growth
00:30 Personal Experiences and Insights from EmergencyRescuing
02:22 The Golden Nugget: Overcoming Social MediaAddiction
04:26 The Evolution of Toggle AI
07:37 Sales Strategies and Messaging Adjustments
11:17 Growth Goals and Market Challenges
13:12 Understanding Customer Adoption in Construction
15:16 Educational Campaigns and Community Building
16:32 Marketing Strategies and Inbound Leads
19:42 The Importance of AI Literacy
22:01 Navigating Economic Uncertainties
23:23 Closing Thoughts on SaaS and Growth
Takeaways
· AI won't replace you, but the person using AI will.
· Social media can be addictive; awareness is key.
· Togal AI started selling in 2022 and has seen rapid growth.
· Reinventing oneself every six to nine months is crucial in a fast-growing company.
· Changing messaging can significantly impact sales performance.
· Retention of existing customers is vital during market downturns.
· Educational campaigns are essential for driving product adoption.
· Understanding AI tools is more important than knowing their inner workings.
· Building a SaaS product is challenging but rewarding.
· Networking and community building are crucial for growth.
Sound Bites
"Retention is key in a bad market."
Keywords
AI, Togal AI, growth strategies, sales, customer retention, educational campaigns, SaaS, construction technology, messaging, community building
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!