In this episode of BeyondSaaS, Jason Niedle speaks with Becky Newhook, Marketing Director of Metron, about the importance of results-focused marketing. They discuss thechallenges women face in tech, the murky waters of the marketing industry, and how Metron aims to provide integrity and transparency in their services. Beckyshares her journey in founding Metron, the common mistakes companies make in marketing, and the importance of building relationships with clients. They also touch on the tools and strategies that can help businesses grow in acompetitive landscape.
Chapters
00:00 Introduction to Results-Focused Marketing
01:49 The Gender Gap in Tech and Marketing
03:27 Understanding Metron's Mission and Values
09:47 The Journey of Founding Metron
13:48 Common Mistakes Companies Make in Growth
17:38 Tools and Strategies for Effective Marketing
18:48 The Importance of Relational Marketing
21:51 Navigating turbulent times
23:45 Conclusion and How to Connect with Metron
Takeaways
· Being authentic is crucial for success in business.
· The marketing industry often over-promises and under-delivers.
· Integrity and transparency are key values for Metron.
· Website changes should not be charged hourly for basic updates.
· Building relationships with clients leads to long-term success.
· Many companies make mistakes by trying to do marketing themselves.
· Understanding data analytics is essential for marketing success.
· Clients should track their leads to understand their ROI.
· Local support and community engagement are becoming increasingly important.
· Adapting to changes in technology and consumer behavior is vital for growth.
Sound Bites
"The website's a means to an end."
"You need to track your leads."
"It's all about local support."
Keywords
results-focused marketing, women in tech, Metron, SEO, marketing strategies, business growth, client relationships, marketing tools, digital marketing, marketing mistakes
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!