In this episode of Beyond SaaS, Jason Niedle interviews Jim Kernan, Chief Revenue Officer of Luxonis, discussing the intersection of technology growth and robotics. Jim shares insights from his experience at the NYSE during a significant market downturn, emphasizing the importance of feedback loops in business operations. He explains Luxonis's innovative approach to computer vision and the challengesof long sales cycles in the tech industry. The conversation also covers inbound marketing strategies, the difficulties of scaling for enterprise deals, and future trends in automation and robotics.
Chapters
00:00 Introduction to Luxonis and Jim Kernan
01:52 Experiencing the NYSE Floor During Market Turmoil
02:55 The Importance of Feedback Loops in Business
07:30 Understanding Luxonis: AI and Computer Vision
09:16 Sales Cycles and Predicting Growth in Tech
13:30 Inbound Marketing Strategies and Brand Reputation
15:28 Challenges in Scaling and Automation Trends
17:12 Future of Automation and Smart Cameras
Takeaways
· Jim Kernan emphasizes the importance of feedback loops in business.
· The Fifth Discipline by Peter Senge is recommended for understanding systems thinking.
· Luxonis specializes in edge inference computer vision hardware.
· Sales cycles for Luxonis can range from 6 to 18 months.
· The company has a robust pipeline that helps predict revenue despite long sales cycles.
· Inbound marketing and SEO play a crucial role in Luxonis's growth.
· The transition from B2C to B2B was a natural evolution for Luxonis.
· Challenges in scaling include servicing enterprise deals effectively.
· Automation and robotics are set to become more prevalent in various industries.
· The agricultural sector is seeing significant advancements in automation.
Sound Bites
"We're constantly trying to get feedback from the market."
"How do we put vision into our products?"
"It's really wild, the things that people are doing."
Keywords
Luxonis, Jim Kernan, tech growth, robotics, computer vision, feedback loops, sales cycles, automation, AI, market trends
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!