This episode is brought to you by StayFi — the easiest way to grow your direct bookings! Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.
Think you’ve nailed your summer pricing strategy? Think again.
In this episode, I sit down with Emile Sakhel, an anesthesiologist turned STR revenue genius and founder of Pricing by Mira, live from our 2,200-acre mastermind ranch retreat. We talk about the #1 mistake most hosts make heading into peak season, the psychology behind “hedging,” and a game-changing pricing tactic you’ve probably never heard of: the ELF Method.
Emile manages over $1M in projected revenue for my top two Outer Banks properties, and his approach has consistently outperformed traditional pricing tools and methods. If you want to maximize your bookings and keep ADR high, don’t miss this one!
00:00 – Intro and mastermind setting
01:45 – Emile’s background and W2 exit
03:00 – Becoming a top revenue manager
04:35 – The biggest summer pricing mistake
06:00 – Changing length-of-stay rules
07:25 – Pricing psychology and shorter stays
09:35 – The ELF method for dynamic discounts
10:10 – Applying ELF manually inside Airbnb
12:10 – Why pricing tools aren’t enough
Emile Sakhel
Website: www.pricingbymira.com
Facebook Group: STR Revenue Management by Emile Sakhel
Mentioned in this episode:
This episode is brought to you by StayFi — the easiest way to grow your direct bookings! Visit stayfi.com/bill and use code "BILL" for an exclusive 50% off your first three months.
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