Do you want to boost your small business's online presence and ensure its stability? Are you searching for a solution to achieve this desired outcome? Well, today I have the answer to help you attain that result. In this episode, our guest, Alison Ver Halen, will share with you the importance of having a website for your small business. Discover how having a website can enhance your online presence and provide the stability your business needs to thrive in the digital age.
The key moments in this episode are:
00:00:03 - Introduction
00:01:10 - Finding Her Path in Content Marketing
00:03:27 - Starting as a Side Hustle
00:04:55 - Understanding Owned, Earned, and Paid Media
00:08:46 - Prioritizing Website and Social Media
00:13:57 - The Value of a Strong Blog in the Sales Process
00:14:39 - The Length of Blogs and Creating In-Depth Content
00:16:33 - The Importance of Comprehensive Content
00:19:17 - Integrating Website, Email List, and Social Media
Resources:
https://affordablebookkeepingandpayroll.com/resource-opt-in
Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in
Become a supported of the show: https://www.buzzsprout.com/1522381/support
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