Get ready to be captivated by the extraordinary journey of Edward Sturm, a former NYC nightlife promoter turned tech guru. Brace yourself for an unexpected twist that led him to become a master in the art of search engine optimization. This is a story of viral videos, A-list celebrities, and a pivotal decision that changed everything. So, buckle up and prepare to uncover the untapped potential of online marketing in ways you never imagined.
The Key Moments
00:00:00 - Introduction and Background
00:03:11 - Transition to Online Marketing
00:05:48 - Importance of Bottom of Funnel SEO
00:08:31 - Benefits of Bottom of Funnel SEO
00:10:21 - Unaffected by AI Disruption
00:16:01 - Understanding Keyword Optimization
00:16:44 - How to Improve Optimization
00:18:48 - DIY SEO or Outsourcing
00:20:22 - Leveraging TikTok for Fast Growth
00:25:15 - Privacy Concerns on TikTok
00:31:00 - Introduction
00:31:32 - Favorite Marketing Channels
00:32:47 - Selecting Marketing Channels
00:33:51 - Content Creation and Promotion
00:38:26 - Building Deep Relationships
Resources:
https://affordablebookkeepingandpayroll.com/resource-opt-in
Resources: https://affordablebookkeepingandpayroll.com/resource-opt-in
Become a supported of the show: https://www.buzzsprout.com/1522381/support
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