Why the Traditional Brand Identity Model Doesn't Work for Small Businesses Today

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September 22, 2020 • 55 mins

Do you wonder why you feel like your brand is not easy to identify? Feel like you have followed all of the steps for a brand identity? What other model is there besides traditional when it comes to brand identity? Tune in as we discuss with Josh Walker why traditional brand identity doesn’t work for small business today and how to revamp your identity through some do’s and don’t’s.

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