Lynn Palmer: Billboard Advertising: A New and Improved Way of Reaching a Mass Audience

Lynn Palmer [e-mail] https://clearchanneloutdoor.com/ VP Sales/Market Manager San Diego, Clear Channel Outdoor Bio Lynn Started in Radio where she learned a lot about 5, 10, 15 second advertising clips that needed to get to the point quick with only a few words. That experience gave her a vast portfolio of knowledge and experience and helped her move from radio to billboard advertising where she was hired by Clear Channel Outdoor in 2015. Clear Channel Outdoor is a worldwide out of home advertising company offering a wide variety of outdoor signs across the U.S., in 43 of the top 50 DMAs. Their billboards, digital billboards, airport signs and other outdoor advertising options enable brands to connect with people in different environments.  Ms. Palmer is currently the VP Sales/Market Manager in San Diego, CA  Title Billboard Advertising: A New and Improved Way of Reaching a Mass Audience    Talking Points ◘ How Billboard Advertising has evolved ◘ “Out of Home” Mass Reach Medium ◘ Using Data in Aggregate to Identify Where the Customer is and What the Customer Wants ◘ Digital Ads: flexibility to change within Seconds Social Media https://www.linkedin.com/in/lynn-palmer-8a0b098/ Learn more about your ad choices. Visit megaphone.fm/adchoices