12 Things Every Business Website Needs (Yes, Even Yours)

If you’ve got a website (or you’re trying to build one without burning it all down), this episode is for you. I’m breaking down the 12 must-haves every small business website should include—plus some bonus best practices to help you get more conversions and create a better experience for your people.

I’ve been building websites since the days of Yahoo Site Builder (hello, 90s soap opera fangirl life 👋), so yeah—I’ve seen it all. Whether you’re DIY-ing or working with a designer, here’s what I want you to know:

✨ The goal of your site? To be clear, welcoming, human, and effective.

💻 The reality? A lot of sites are missing the basics.

In this episode, I cover:

• The two pages every website needs
• What you absolutely should include on your About page (and the mistake I’ve seen more than once!)
• Where to put your face and your name (yep, we’re getting personal)
• The role of your email list—and why you still need one even if you’re not sending anything yet
• How to serve both the scrollers and the clickers on your homepage
• The #1 thing that builds trust with new visitors (hint: it's not your pricing)

Plus, I’m dishing out website best practices for accessibility, SEO, mobile responsiveness, and site speed—because a beautiful site that no one can find or navigate is not the vibe.

You don’t have to do it all at once. But each tweak you make moves your site from “meh” to magical. Let’s get into it.

Learn more about BizMagic or the BizMagic Podcast.