Building a Business That Reflects Your Values, Not Just Profit Goals

I know we’re all here to make money. (Yes, profit matters!) But today, I’m inviting you to think deeper about how your values show up—or don’t—in your business.

In this episode, I share how aligning with your values can transform not just what you offer, but how you show up, lead, and serve. These aren’t just lofty ideals; they’re the practical foundation for decisions, systems, client relationships, and your sanity.

Here’s what I dig into:

• Why values matter just as much as your revenue goals (if not more)
• How your values can shape your offers, pricing, and boundaries
• What it looks like when your backend systems reflect your ethics
• Real examples from my own business—yes, including letting go of clients who weren’t aligned
• Simple reflection questions to help clarify your own core values
• Why your values are a decision-making compass, especially in the messy moments

Your business can be values-aligned and profitable. Actually, I think it should be.

Learn more about BizMagic or the BizMagic Podcast.