We’ve all heard the rumors: “Facebook groups are dead.”
Spoiler—they’re not. They’ve just evolved.
In this episode, I’m talking with Michelle Vroom—business coach, community builder, and someone who’s been using her Facebook group to grow a multi-six-figure business for years (and isn’t planning to stop anytime soon).
We get into:
- Why small, specific groups are outperforming the big, noisy ones
- How buyer behavior is shifting in 2025—and what that means for your content
- What makes a group actually valuable (hint: it’s not engagement posts or promo threads)
- How to revive a quiet group without burning yourself out
- What most people get wrong when they try to start or grow a community
Michelle also shares the behind-the-scenes of her high-touch business model and how she uses Facebook groups to build trust without relying on flashy funnels.
Whether you’re just thinking about starting a group, or you’ve got one that feels like a ghost town, this conversation will help you figure out your next right move—without jumping on trends that don’t serve you.
About Michelle:
Michelle Vroom is a business coach with nearly 20 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps women service providers & coaches grow to 6-figures & beyond so they can become the provider for their families. With 3 boys at home, Michelle understands the challenges of limited resources & time, and shares her proven methods for visibility and relationship building that put you in control of getting clients.
Links:
Michelle’s team has put together a calendar with daily tips you can take in an hour or less to sign a new client in 30 days. Each action step only takes 60 min or less, so super easy to do. When you download the calendar, you’ll also get daily emails to guide you through the process and keep you on track:
https://michellevroom.com/30-days-to-new-clients
Learn more about BizMagic or the BizMagic Podcast.
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