Find Your Marketing Minimum: A Simpler Way to Stay Consistent with Shari Balouchi

Today, we dig into how to keep your business seen—even when you’re running on empty—thanks to the brilliant Marketing Minimum framework from Shari Balouchi. We cut through the shiny fluff and get down to bite-sized strategies that actually stick.

In this episode, you’ll learn:

• What a “Marketing Minimum” actually is—and why it means way more than skimping on visibility.
• How to pre-decide and OWN your lowest-effort marketing actions so you don’t freeze up when you’re burned out.
• Real-world examples from guest pitching to email follow-ups—even when life hits.
• The big myths around “consistency” and why showing up perfectly every day is bullshit.
• Tactics to ditch the “all-or-nothing” mindset.
• One simple question to ask yourself to kickstart your own marketing minimum in under 60 seconds.

If you’ve ever felt paralyzed by all the content ideas, schedules, or tech BS—and wondered why the hell can’t I just get visible?—this episode is your vibe. Grab your favorite drink, and let’s do this.

About Shari:

Shari Balouchi is a business coach, marketing strategist, and unapologetic whole ass human®.

She brings over a decade of professional marketing experience—leading strategy for universities, global nonprofits, and impact-driven brands—alongside six years of coaching entrepreneurs 1:1, from solo consultants to seven-figure CEOs. Shari blends deep expertise with lived experience to help people build businesses that actually work for their lives.

As a multiracial woman navigating chronic illness, her whole ass human approach is equal parts data, lived experience, and cultural nuance. She’s helped clients create consistent full-time income, scale without sacrificing their wellbeing, grow teams that feel supportive (not overwhelming), and build systems that align with how their brains operate.

She’s also the host of Success for Whole Ass Humans, a podcast that explores business growth through grounded analysis and real-world client case studies. Today, we’re diving into her signature framework, Find Your Marketing Minimum, so you can keep your business moving, even on your lowest-energy days. When she’s off the clock, you’ll find her sipping strong tea, nerding out on the human condition, or exploring Oregon’s natural beauty with her phone firmly on Do Not Disturb.

Links:

Website: https://www.sharibalouchi.com

Instagram: https://www.instagram.com/sharibalouchi

Subscribe to The Marketing Minimum, a free email series designed to help you simplify your strategy, build momentum in a way that works with your real-life capacity, and stop overextending yourself just to stay visible.

(Shari also offers a limited number of Find Your Marketing Minimum intensives each quarter if you want 1:1 support building a personalized strategy.)

Tune into her podcast Success for Whole Ass Humans where she shares a grounded approach to business growth—for entrepreneurs who want strategy that honors their values, lived experience, and real-life capacity.

Learn more about BizMagic or the BizMagic Podcast.