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September 30, 2025 50 mins

Have you ever sent a client email at midnight and thought, “There has to be a better way”? (Spoiler alert: there is.)

In this episode, I’m joined by the fabulous Crystal Eva, a fractional COO and online business manager who’s all about streamlining systems and reclaiming time. We talk real talk about automation—what it is, what it isn’t, and how to get started without making your brain melt.

You’ll hear:

  • Why automation is not about losing the personal touch (and how to keep your human vibes front and center)
  • The signs that it's time to start automating
  • Easy automations to start with—even if you're tech-shy
  • How to use tools like Dubsado, Asana, Zapier, and Gmail to work smarter
  • Why auditing your systems regularly actually saves you time (instead of adding to your to-do list)
  • Crystal’s favorite trick for adding a personal, feel-good touch to automated workflows

Whether you’re drowning in client admin or just looking to clean up your biz backend, this episode will give you some quick wins and new ideas to test out in your biz.

About Crystal Eva:

Crystal Eva is a Fractional Chief Operating Officer and Online Business Manager who helps service-based business owners streamline operations, optimize systems, and scale their businesses with ease. With a passion for helping entrepreneurs reduce overwhelm, Crystal uses her expertise in project management and client relationship management to simplify processes and boost efficiency. She’s built a career centered around creating systems that allow businesses to grow sustainably while maintaining a healthy work-life balance. Crystal is also the creator of The Ops Room™, a community for business owners focused on optimizing systems and operations, and she’s passionate about helping women entrepreneurs reclaim their time and energy to focus on what truly matters. She believes in creating businesses that align with personal values, and she’s dedicated to helping others do the same.

Crystal’s Links:

Website Instagram

The Ops Room is a space dedicated to helping entrepreneurs streamline their operations, automate their workflows, and optimize their systems so they can scale with ease.

Inside The Ops Room™, we have a resource vault, monthly Q&A calls, a Slack community for support, and AI tools to help with business operations. It’s designed to give you the practical strategies and systems you need to run your business without the overwhelm!

Learn more about BizMagic or the BizMagic Podcast.

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