Relationship Marketing: Building a Brand Your Clients Love with Hunter Myers

You ever think about how branding is basically dating?

If not—get ready to have your brain lit up. In this episode, I chat with brand strategist and unapologetic dating-analogy lover Hunter Myers of Verdure Design Co. We get into the juicy details of how relationship marketing can help you build a brand that not only looks cute... but keeps clients coming back for more.

We talk about:

• How to build genuine client relationships that actually last
• What “branding” really means (hint: it’s not just your logo and colors)
• How I almost broke my own brand by forgetting this one key relationship rule
• Using love languages to boost client loyalty and keep the spark alive
• Why it’s okay (and GOOD) to repel people who aren’t your people
• When to DIY your brand, and when to call in the pros

This conversation is packed with honest insights, relatable stories, and practical ways to create a brand experience that feels like a perfect-fit relationship—not a one-night stand with a CRM.

About Hunter: Hunter Myers is the founder of Verdure Design Co. and your go-to "branding wingwoman" who transforms forgettable businesses into magnetic brands that clients can't resist. Blending her background in English, Sociology, and over a decade of design experience, Hunter treats branding like dating—helping entrepreneurs create authentic "profiles" that showcase what makes them special. With her refreshingly real approach, she guides business owners to find their brand voice, attract perfect-fit clients, "dress to impress," and create relationships where both sides can't wait for the second date.

Links:

Hunter’s website: verduredesignco.com

@verduredesignco (IG, Threads)

Youtube

LinkedIn

Hunter is speaking at a virtual summit the 23rd-25th of July, all about the Brand Matchmaker method we discuss in this episode. Learn more here.

Hunter hosts a virtual AI-Powered Customer Clarity Workshop she mentions in the episode. Learn more here. In this 2-hour, hands-on workshop, I walk attendees through the process of creating buyer personas based on what they already know about their ideal clients. We go through the same activities I take my 1:1 clients through, with the help of AI, so they can walk away with a clear buyer persona at the end.

Learn more about BizMagic or the BizMagic Podcast.