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June 10, 2025 36 mins

Let’s talk about the three little letters that give a lot of business owners the ick: SEO.

This episode is NOT another jargon-packed, algorithm-fueled stress spiral. Instead, I sat down with Jodie Mitchell from Nowhere to No 1 to break SEO down in a way that actually makes sense and feels doable.

In this episode, we cover:

  • What SEO really is (and how to stop making it scarier than it is)
  • The three types of SEO—and why “on-page” is your BFF
  • Why keywords are less mystical than you think
  • Page titles, meta descriptions, and how to make them NOT suck
  • Tools you can actually use (yes, they’re free!)
  • Jodie’s exact monthly SEO workflow (it’s one hour a week and very doable)
  • Why tricking Google with hidden text is very 2001—and please don’t do it
  • How blogging and small tweaks help keep your site alive (without burning you out)

If SEO has felt like a confusing cloud of nonsense, this episode will bring the sunshine. You’ve got this. Let’s make Google your new low-key business partner.

About Jodie:

Jodie has spent the last eight years learning SEO and also learning how to explain it to business owners and stakeholders, as a part of her career both at an agency and in-house at one of the UK’s biggest brands.

Now, as a self-employed business owner, she’s putting all of her skills from her old life into action on her own website and helping other business owners demystify the world of SEO and realise that it’s not as scary as it seems. Jodie is a firm believer that anyone can do SEO—because if she can, with no qualifications and a lack of understanding of anything technical, anybody can.

That’s why she’s started teaching SEO to other small business owners and self-employed people. With a bit of time, effort and trial and error, they can get the same results for their business that Jodie has been getting other businesses during her 8-year SEO career.

Links & Resources:

instagram.com/nowheretono1

Super Quick and Easy SEO Tasks Guide: https://nowheretono1.co.uk/lazy-girls-guide-to-seo

Learn more about BizMagic or the BizMagic Podcast.

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