The 4 Types of Content Your Business Needs to Build Trust & Drive Sales with Keriann Bellamy

This episode is the permission slip, pep talk, AND strategy download you didn’t know you needed.

I’m joined by the one and only Keriann Bellamy—a ridiculously talented content strategist, email copywriter, and yes, the Content Manager here at BizMagic! Keriann is breaking down her signature framework of the four types of content your business actually needs to build trust and drive real, honest-to-goodness sales.

No hype. No trends. No BS. Just real strategy and examples you can actually use (plus a few gut health analogies because... why not?).

Here’s what we cover:

• The 4 content types that move your audience through their buyer journey (and why you need all 4)
• Why “just posting value” isn’t cutting it anymore
• How storytelling makes your biz more memorable and more sellable
• What “inspirational” content actually looks like (hint: not a quote graphic)
• Why email should be your content insurance policy
• What metrics to track to know if your content is working
• How to shift your content when your audience evolves
• PLUS: Keriann’s favorite tech tool, her Notion obsession, and how her theater degree secretly made her a badass copywriter

Wanna make your content actually work for you instead of just filling up your calendar and clogging your brain? This one’s for you.

About Keriann:

Keriann is a content strategist and email copywriter who helps online business owners attract dream clients and grow their business with done-for-you content and custom email funnels—so they can spend less time marketing and more time making an impact.

With a background in theater, health coaching, and seven years in digital marketing, Keriann blends expert storytelling with data-driven copy to help health and wellness coaches craft strategic and engaging content across multiple marketing channels. She specializes in capturing her clients’ authentic voice, ensuring their message resonates with the right people. She believes that great content is about building relationships, and effective messaging always wins over ever-changing algorithms.

When she’s not crafting compelling content for her clients, you can find her hiking with her border collie, Maple, or getting lost in her latest fantasy book. With a passion for holistic health, Keriann loves supporting female entrepreneurs with a mission to better people’s lives.

Links:

• Keriann’s Links: 
  • Website
  • Instagram
  • LinkedIn
  • Facebook
  • Submit your free content for audit
• Get my Notion Template

Learn more about BizMagic or the BizMagic Podcast.