Bleav in Surf Center

Our guest for episode 26 (we've skipped 25 for now) has been the quiet lifestyle marketing architect responsible for building some of the world's best brands. His track record includes the golden-growth era of Red Bull, the rebirth of Pabst Blue Ribbon. Now, as the VP, Lifestyle Marketing at Liquid Death–Stephen "Stix" Nilson is on a mission to commit murder on thirst everywhere.

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Seeing opportunity where others don't is one thing but to have the intellect and tenacity to truly take advantage of it is rare. Twenty-plus years ago, our guest; Steve Astephen began helping action sports athletes leverage their abilities to influence millions of young consumers and helped broker industry-defining deals on their behalf.

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In today's corporate culture, the ability for brand leaders to step-up and make an executive decision is virtually non-existent. Consensus-culture means brands are more interested in protecting fragile egos than rewarding true innovation. We're all too timid to take accountability and put our jobs on the line to make a big bet on something we believe in, which is why brands are failing and careers are stalling. During his 20 year c...

Episode 22 features Dr. Andy Walshe of Liminal Collective. Andy is best known to many as the architect of the Red Bull High Performance program, during his tenure there, Andy prepared athletes to perform at the highest possible level of sport. In his pursuit of the bleeding edge of future-leaning performance results, Andy and team began looking toward the distant past to hack into our primal human traditions.

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In our second sit-down with Michael Oblowitz, we dig into all of the salacious details of one of the greatest surf documentary's ever made (yet never released); Sea of Darkness. In this episode, Oblowitz deftly describes surfing's glorious, yet nefarious past and brings to life the few feral pioneers who would risk it all to keep living their indo dream.

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For Episode #20 of Surf Center we were fortunate enough to host Cynthia Rowley–who by the way, is our new hero. Not only is she a fashion icon and fearless design pioneer but her hopeless addiction to surfing has led to her to her latest design obsession; wetsuits. According to Cynthia, wetsuits are all she wants to design and it shows, The Cynthia Rowley wetsuit range is bold and inventive but most importantly, totally untethered ...

This week we sit with Yoon Sul, The Berrics in-house photographer since its inception. We chat with Yoon about pivoting at the right time and the experiences that force us shift our focus. Chad and Dooma talk about everything from Italo being able to beat Freddy Morais going switch to Surfrider Foundation calling BS on wave pools. Lincoln Eather from Empire Ave breaks down how the WSL stacks up against other leagues when it comes t...

In today's world, we're all fans of something, from Sports to Hollywood and even Politics, we all attach ourselves to the success of celebrities – so when they win, we win and when they lose, we lose– This tribal, vicarious relationship between hero and fan creates so much business opportunity because when the emotion of fanaticism takes root there’s no limit to how much we’ll sacrifice to show our devotion. We speak to Michael Gal...

The box office has been cruel to surfing's ego. Not since Surf’s Up has surfing been depicted accurately by the Hollywood elite. That was until filmmaker Michael Oblowitz made ‘Sea Of Darkness’ In 2010. A film that was going to be the Phoenix rising from surfing's ashes needed and save the industry from its vanilla self. Unfortunately, a mysterious band of kooks had other plans, and thus, not since its acclaimed festival circuit de...

"Living at the beach isn't the answer. Guys who live at the beach get waterlogged. I'm there for the waves, nothing else" - Dora.

There are few surf spots that captivate the mainstream imagination of what surf culture is supposed to be more than First Point Malibu. Celebrities, super-models, billionaires, ex-pros, bums and hustlers have descended on Malibu since the days of Gidget, Dora, Tubesteak and Moondoggie–and now, the rightfu...

This week on Surf Center, we had the pleasure of interviewing the godfather of surf Travel; Sean Murphy. Sean gives us his insight into the current state of surf travel in a post-covid-19 reality and provides us a deeper understanding of the unwavering customer-first ethos that has made Waterways the undisputed leader in surf travel.

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This week, after one Surf Center guest fell victim to a prolonged hallucinogenic trip down the Malibu rabbit hole and the other was lost to Trump’s authoritarian immigration policy, we were forced to fall back on some old familiar skills; conjecture, pontification and unqualified gossip, but other than the fake news, everything else is 100% objective fact...we think. Enjoy lucky episode #13.

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Covid Chronicles Update with Russ "Doc" Kino. We were fortunate enough to have another visit from Russ "Doc" Kino who gives us an update on the science, disease, treatments and whether or not we should surf, if we're likely to see WSL Contests resume this year and if he and his colleagues expect to see a protest-driven spike in cases.

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As the world burns the surf industry sits by watching in the bubble of white privilege. From blanket statements from Oak Tree Capital to doing nothing at all from Hurley, RipCurl and brands alike. If there's ever been a time to get angry as a surfer and make some real change, it's now. In this episode Dooma Fahrenfort and Chad White focus on what's going on in America and what the surf community is (or isn't) doing. They sit down w...

Social media is more than just a box to tick, over the course of the last decade, it's become the center of the marketing universe, so why are so many brands whose only hope lies in attracting young consumers getting it so wrong? In this episode, Damien and Chad theorize, pontificate, and take wild guesses to find the answers until we mercifully joined by Lincoln Eather who quickly make sense of the whole mess. Don't forget to tune...

We love Sal because he has an opinion and a unique point of view. He stands up for what he believes and isn’t afraid to speak truth to the chorus of the narrow-minded voices coming from the surf industry. He rubs shoulders with Hollywood elite and splits peaks with surf royalty, but at the end of the day, he’s just a frothing grom like the rest of us. In this episode, Sal unpacks the selfish nature of being a surfer, his experience...

If there’s one thing we’ve learned from Covid it’s that we all search for news that confirms our bias which has resulted in a thick political fog surrounding a deadly pandemic. To inject some objective truth (and not bleach) into the discussion, we were lucky enough to hear from Russ Kino, CEO Saint John’s Emergency Medicine Specialists. Dr. Kino and his brave team of doctors at Saint John's are on the frontlines of Covid-19 treat...