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June 14, 2021 51 min

Howard Behar's career in business spans over 50 years, all in consumer-oriented businesses, and most recently as a speaker, advisor, mentor, and bestselling author. His wisdom, generosity, and level of integrity have had a profound impact on thousands of people who have been touched by his example, books, and speaking.

Howard is known for such memorable lessons as “The Person Who Sweeps the Floor Should Choose the Broom” and “Only the Truth Sounds Like the Truth.” For 21 years Behar led Starbuck’s domestic business as President of North America, and was the founding President of Starbucks International, opening the first store outside of North America in Japan. He served on the Starbucks Board of Directors for twelve years before retiring.

Howard shares many important stories and his advice but really focuses on his roots, learning from his parents the importance of charity, the critical element of purpose in both people and companies, and why it is so important for us to get back to a society focused less on "me" and more on "we".

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