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Summary
Chris Yin, co-founder and CEO of Plume Network, shares his journey from door-to-door sales to building one of the most promising Layer 2 solutions focused on Real World Assets (RWAs). He explains why every founder needs to master sales, especially when pitching investors and rallying users. The conversation dives deep into Plume’s mission to make RWAs—especially yield-bearing products like mineral rights—more accessible and useful on-chain. Chris also discusses Plume’s modular architecture, the influence of upcoming legislation like the Genius Act, and why grounding product development in real user needs is essential in a hype-driven market. Plume isn’t just building infrastructure—it’s building an ecosystem and community around the future of tokenized real-world value.
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Takeaways
— Every founder is ultimately in sales—whether convincing users, investors, or partners.
— Door-to-door sales experience builds critical resilience and communication skills.
— Real World Assets (RWAs) are key to connecting crypto to real economic value.
— Plume focuses on making RWA interaction seamless for both users and developers.
— Yield-bearing products like mineral rights offer new on-chain investment opportunities.
— Tokenizing alternative assets can open access to previously untapped markets.
— Plume’s modular Layer 2 is designed for interoperability and easy asset transfer.
— The Genius Act could change how RWAs are treated under U.S. regulation.
— Community is central to Plume’s go-to-market strategy, not just tech.
— Staying grounded amid hype cycles is crucial for long-term success.
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Timeline
(00:00) Introduction and personal note
(02:57) Sales skills and founder mindset
(05:48) What are Real World Assets (RWAs)?
(09:01) Who Plume is building for
(12:01) Why yield-bearing assets matter
(14:00) Deep dive: tokenizing mineral rights
(20:12) Examples of unique tokenized assets
(23:06) Modular architecture and cross-ecosystem plans
(28:04) Does crypto need another L1?
(29:01) The Genius Act and regulatory tailwinds
(30:58) The future of RWAs in America
(33:43) Plume’s evolving role in crypto
(35:23) Who are RWA holders, really?
(39:59) UX is the unlock for RWA adoption
(41:24) Partnership strategy in the RWA space
(45:18) Building community engagement
(48:34) Navigating hype with humility
(51:31) Reflections on crypto’s early days and future growth
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See other Episodes Here. And thank you to all our crypto and blockchain guests.
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