Watch our exclusive interview with Jacques Benkoski, General Partner at U.S. Venture Partners.
'You cant run fast on water and you cant rapidly and efficiently scale sales'
Jacques is a seasoned operator and investor at U.S. Venture Partners, with investments including Cato Networks, Epsagon, Luminate and Hunters among others. He shared with us what inspired him to write his new #book 'Market Entry Strategy', where he reveals a comprehensive #playbook for #entrepreneurs on how to build and scale a company effectively.
We discussed key highlights from the book including why entrepreneurs should share their strategy early on, the company’s "magic triangle," when to diversify #sales channels, and how to pick the right #GTM approach like Product-Led Growth (PLG).
Jacques also explained how he evaluates #entrepreneurs in the early stages before deciding to invest, and how he decides the ultimate time to #exit a position.
And his favorite hobby outside of work? Well, that’s in the book too. ⛵🌊🗺️
Check our new website:
https://www.boardroomclub.net
Check out our new YouTube Channel:
https://www.youtube.com/@BoardroomClub
Interviewers: Yossi Garmazi & Jacob Chizunza, CA.
#tech #innovation #ai #entrepreneur #vc
Chapters:00:00 Introduction
01:15 What led you to the tech world?
01:59 Attributed to success
02:53 Ideation phase advice
05:48 Market Entry Strategy Book
08:02 Sharing strategic plan early
09:28 Market entry: subset first
13:17 Salesforce & art of selling
16:54 Sales magic triangle
19:11 Diversifying revenue stream
22:13 Product-led-growth approach (PLG)
22:17 First question for entrepreneurs
28:59 Deal breaker
30:14 Assessing early stage companies
31:45 Most untapped vertical
34:10 When to sell the company?
36:52 Advice for entrepreneur
38:27 Mentor
40:08 Hobbies
41:08 Favorite books
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