In this episode of Books That Get Leads, I break down a three-part marketing model that I’ve refined over years of consulting and building client-generating books. I call it ACT: Attract, Compel, Transform.
This isn’t just a clever acronym—it’s a lifelong framework. I explain why it's built to outlast any tech trend, how it guides everything from your lead generation to your fulfillment, and why the transformation you deliver is just as important as the lead you attract.
You’ll also hear why polarizing content is good, how to avoid marketing indifference, and what Wayfair’s modular couch taught me about delivering a world-class “during unit.”
If you’ve ever wanted to connect your book more deeply to your entire client journey—from first impression to final result—this is for you.
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