In this episode, I’m talking about strategic marketing and building relationships with people who have pull, influence, and the ability to put you in front of an audience you can’t reach on your own. But here’s the twist—it’s not about chasing connections or pushing offers. It’s about aligning with people whose work you genuinely admire and finding ways to create a 1+1=11 dynamic where both sides win.
I’ll walk you through:
✅ How I approached @forbidden.toys on Instagram to collaborate on adding audio to their satirical posts.
✅ Why my first connection with Joel Bauer opened doors I never saw coming.
✅ The mindset shift that took me from chasing clients to building real value-based partnerships.
This isn’t just about Instagram or social media. It’s a playbook for books, partnerships, and growing your influence by leading with value. Whether you’re thinking about writing a book or building your audience, this episode lays out how to skip the maze and find the leverage points that matter.
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.