In this episode, I’m talking about strategic marketing and building relationships with people who have pull, influence, and the ability to put you in front of an audience you can’t reach on your own. But here’s the twist—it’s not about chasing connections or pushing offers. It’s about aligning with people whose work you genuinely admire and finding ways to create a 1+1=11 dynamic where both sides win.
I’ll walk you through:
✅ How I approached @forbidden.toys on Instagram to collaborate on adding audio to their satirical posts.
✅ Why my first connection with Joel Bauer opened doors I never saw coming.
✅ The mindset shift that took me from chasing clients to building real value-based partnerships.
This isn’t just about Instagram or social media. It’s a playbook for books, partnerships, and growing your influence by leading with value. Whether you’re thinking about writing a book or building your audience, this episode lays out how to skip the maze and find the leverage points that matter.
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