Alright, trade pros, today’s episode of Born For The Trades flips the script on how you think about growing your home service business. We’re not talking about tools, trucks, or technicians. We’re diving into something most contractors don’t even realize they need: artificial intelligence.
Mandeep sits down with Jonathan Mast, founder of White Beard Strategies and creator of the Perfect Prompting Framework. Jonathan has helped over half a million entrepreneurs and business owners take the guesswork out of using AI. His specialty? Making AI simple, practical, and wildly effective, even for garage door pros, HVAC companies, plumbers, roofers, and anyone else in the home service space.
In this episode, Jonathan debunks the biggest myth in the trades: that AI is just for tech startups. He shares real-world ways that home service business owners can use tools like ChatGPT or Claude to save hours of time, cut unnecessary costs, and even enhance the customer experience. Whether it’s automating basic office tasks, creating powerful marketing content, or improving lead follow-up systems, Jonathan shows you how AI can do the heavy lifting without replacing your team’s expertise.
We also dig into the most common mistakes people make when diving into AI, and how Jonathan’s Perfect Prompting Framework helps business owners ask better questions, get better results, and avoid the trap of generic, useless outputs. If you’ve ever tried AI and felt underwhelmed, this conversation is a must-listen.
Mandeep also presses Jonathan on a key issue: the role of human creativity. Jonathan makes it clear that AI is a tool, not a replacement for judgment, experience, or personality, and when used right, it can actually amplify your strengths as a business owner.
You’ll also hear how AI is set to change local marketing over the next few years, and one powerful story of a small business that used Jonathan’s approach to completely turn things around.
If you’ve been curious about AI but didn’t know where to start, or if you tried it and gave up, this episode is your guide to unlocking its real potential in the trades.
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