What if the secret to scaling your home service business isn't more trucks or more tools—but showing up online with purpose? In this episode of Born For The Trades, host Mandeep sits down with Jen McKee, the sharp and savvy founder of Kee Hart Marketing, to explore why social media isn't just marketing—it's a business growth engine.
Jen is no stranger to the spotlight. She’s a 5x award-winning marketer, a 2024 40 Under 40 honoree, and the creator of the Show Up, Stand Out, Scale framework that’s turning heads across the trades industry. From HVAC pros to electricians and landscapers, Jen has helped countless contractors transform their online presence into a lead-generating, talent-attracting machine.
In this episode, she shares powerful insights on what makes social content pop in today’s crowded feeds—and how service professionals can take control of their brand voice. Mandeep asks all the right questions: Why is social media such a game-changer for the trades? How can small companies stay consistent without burning out? And what should you be filming today if you want to start making video content that actually moves the needle?
Jen doesn’t hold back. She reveals the biggest mistakes she sees in contractor content, shares practical tips for turning culture into a recruiting magnet, and even gives listeners one simple action step they can take immediately after the episode to start improving their social presence.
Whether you’re a business owner trying to scale or a marketer looking for smarter strategies, this episode will leave you inspired—and ready to show up and stand out.
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