Navigating PropTech in Multifamily with Angela Flick

In this episode of Boss Talks, host Evan Happel interviews Angela Flick, founder of Why Not Strategic Concepts, who shares her extensive 20-year experience in the multifamily industry. Angela discusses her career trajectory, transitioning from marketing roles in commercial property management to founding her consultancy dedicated to improving the industry. The discussion covers the challenges and solutions related to managing the PropTech stack in multifamily housing, emphasizing the need for dedicated tech management roles and better organizational structures to support technology implementation and operation. Angela also provides insights into what questions operators should ask their SaaS partners to ensure successful technology integration and ongoing support.

00:00 Introduction to Boss Talks

00:12 Meet Angela Flick

00:17 Angela's Career Journey

00:37 Founding Why Not Consulting

01:58 Small World Connections

03:10 Parking Challenges in Property Management

06:26 Music Preferences

09:28 Favorite Coffee Choices

10:41 Angela's Background in Property Management

18:02 Marketing and Technology in Property Management

26:49 Understanding the Sales Process

26:58 Challenges with Property Management Decisions

28:01 Importance of Educating Property Managers

28:58 Stakeholder Communication and Pain Points

30:19 Overinvestment and Changing Skill Sets

31:09 The Role of Regional Managers in Tech Implementation

33:53 Bridging the Gap Between PropTech and Operators

36:17 Creating Effective Tech Support Structures

41:20 Innovative Approaches to Tech Stack Management

45:13 Final Thoughts and Industry Solutions

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*The views and opinions expressed on Boss Talks are those of the host and their guest(s) and do not necessarily reflect the official policy or position of Community Boss.