094 - Beverages with Benefits With Tru

This week, I am joined by Jack McNamara, Founder and CEO of Tru, a functional wellness and energy drink company. While Tru first started as an energy shot company, Tru quickly sought innovation through COVID-19 like many other small businesses.

Now, focusing on challenging human potential through nutrition with naturally-formulated products to help you feel good and perform better, Tru creates healthy wellness shots, seltzers, and tablets that taste good and are good for you.

During our conversation, Jack shares his entrepreneurial journey in the health and wellness industry, including the early challenges faced and early successes along the way. Jack also shares the importance of networking with those in your industry. Too often, people forget that asking for introductions can double your network and grow your brand, company, and relationships.

Topics Discussed:

• Balancing the fine line between healthy ingredients and good-tasting products
• The importance of evolving products to fit clients’ wants and desires
• Surrounding yourself with business owners in your industry
• Advice for business owners: “Don’t sweat the small stuff”

Connect with Tru:

• Website: https://drinktru.com
• Facebook: https://www.facebook.com/drinktru
• Instagram: https://www.instagram.com/drinktru/
• Twitter: https://twitter.com/drinktru
• LinkedIn: https://www.linkedin.com/in/jackmac/
• YouTube: https://drinktru.com/pages/youtube

Additional Resources:

• Drink Tru Blog: https://drinktru.com/blogs/news

Contact Tru:

• Address: 11 Michigan Drive, Natick, MA 01760
• Call: 617-833-9750
• Email: [e-mail]

Connect with Mark Condon:

• Facebook: https://www.facebook.com/BostonsBestPodcast
• Instagram: https://www.instagram.com/bostonsbest_podcast/

About Boston’s Best:

“Highlighting successful businesses in and around Boston, MA.”

Go behind the scenes with financial planner Mark Condon as he asks industry-leading experts to talk about their businesses throughout the state of Massachusetts.

Through each episode, Mark finds what sets these different businesses apart from their competition and how they rose above the inevitable challenges they faced along the way to their ultimate success.