Too Late to Care: Why Service Starts Before the Complaint!

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Customer service isn’t a fire extinguisher — it’s a foundation.

In this episode of Both Sides of the Check, Ms Cat + LiShon unpacks the hard truth: if your clients only feel cared for when something goes wrong, you're doing it wrong. We’re diving into how service should be baked into every single touchpoint — from your welcome email to your final invoice.

You’ll learn:

• Why “good enough” customer care is costing you referrals and retention
• How to design a client experience that prevents problems before they happen
• The difference between being reactive and being intentional
• How service can become your most powerful sales tool

This is for the entrepreneurs who say they want loyal clients, but haven’t thought past the checkout button. Let’s fix that.

💡 Tap in and let’s talk about building businesses that serve people, not just problems. 

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Real talk. Real life. Real receipts. See you on the next episode. 💸🎙️