It's Bourbon Community Roundtable #93 and this time we're talking about vintage labels. We've seen a resurgence of them over the past few years and there are more coming out from big distillers and smaller lesser known brands. I wanted to ask if there is any value in doing this before focusing on something more modern. There is a feeling of nostalgia but it also made me think about movie reboots and if all the good ideas are taken.
Show Notes:
Above the Char with Fred Minnick (@fredminnick) talks about used barrels with rye whiskey.
What value is there in reviving old labels?
NDPs or small craft producers taking something from a family lineage
NDP or craft just to have a story
azerac doing the Pre-Pro bottle labels
Big names like Beam now doing 16yr OGD
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