All Episodes

June 20, 2024 62 mins
I remember the first time I saw a bottle of WM Tarr. I didn't know much about it except that is was from a company in Lexington and there was well-known football coach supporting the brand. Fast forward a few months and that bottle disappeared from the shelves and was replaced with a new brand called RD1 and it specialized in finished bourbon whiskeys. To help share more of this story, we've invited Barry Brinegar on the show. Barry is a Co-Founder and National Brand Ambassador and gives us the scoop on how their business plan that was only going to focus on gift shop sales got completely disrupted by covid and they had to look at new ways of doing business. We talk about their mission as a company and how they are taking a modern approach to whiskey to find new customers and how a that football coach I talked about landed them a premier placement on ESPN's college football gameday coverage. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and the proof change. How did you get started in the whiskey industry? How did you get connected with Mark Stoops? Why release WM Tarr? How did you adapt when covid shut down your business plan? What is the goal of how you are trying to be different? Did your cutover happen overnight and was the plan to switch over already in place? Why go with a modern brand vs traditional? How did you land on your core four products? How involved is Mark Stoops with the brand? Why have so much transparency when it comes to the wood finishing process? Why did you use amburana? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices
Mark as Played

Advertise With Us

Popular Podcasts

1. Dateline NBC
2. Amy and T.J. Podcast

2. Amy and T.J. Podcast

"Amy and T.J." is hosted by renowned television news anchors Amy Robach and T. J. Holmes. Hosts and executive producers Robach and Holmes are a formidable broadcasting team with decades of experience delivering headline news and captivating viewers nationwide. Now, the duo will get behind the microphone to explore meaningful conversations about current events, pop culture and everything in between. Nothing is off limits. “Amy & T.J.” is guaranteed to be informative, entertaining and above all, authentic. It marks the first time Robach and Holmes speak publicly since their own names became a part of the headlines. Follow @ajrobach, and @officialtjholmes on Instagram for updates.

3. The Dan Bongino Show

3. The Dan Bongino Show

He’s a former Secret Service Agent, former NYPD officer, and New York Times best-selling author. Join Dan Bongino each weekday as he tackles the hottest political issues, debunking both liberal and Republican establishment rhetoric.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2024 iHeartMedia, Inc.