Brand Builders Lab with Suz Chadwick

Brand Builders Lab with Suz Chadwick

If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

Episodes

June 25, 2025 13 mins

In today's episode, I'll discuss incremental innovation and its importance in building a successful brand.

As we approach the end of the financial year, I've been reconsidering my business's trajectory and focusing on innovative strategies.

As business owners, we must continually ask ourselves how we can innovate. By doing so, we ensure long-term growth and relevance in a rapidly evolving market. Join me in exploring these strategi...

Mark as Played

In this episode, I sat down with the incredible Chris Do—creative genius, brand builder, and all-around deep thinker—where we dove into what personal branding really means today (especially with AI in the mix).

 

Chris shares how his own personal brand journey started, how he found inspiration in the bold and brilliant Aaron Draplin, and what it really takes to build a brand that’s rooted in you. We talked about how authenticity is...

Mark as Played
Today, we're diving into the three key things you need to build if you're looking to scale your impact. We've touched on different elements in past episodes, and now it's time to go deeper into these three core areas.   I'll be sharing key strategies for advanced business owners, emphasising the importance of combining brand building, demand creation, and efficient delivery to achieve greater profitability and freedom. How to crea...

Mark as Played
In this episode, we tackle the common pitfall of overthinking that can paralyse content creation and business growth.   I share practical strategies to shift from a scarcity mindset to a service-oriented, creative approach. By dedicating focused time to resolve business issues and adopting an abundant mindset, you can enhance your business operations and create impactful, valuable content.   Highlighting the importance of giving g...

Mark as Played
Building Unshakeable Confidence for Your Personal Brand   Welcome back to the Brand Builders Lab podcast!   This week, we're diving into how to build your confidence to show up more online. Whether you're seasoned in your field but new to the online space, or just looking to increase your impact and reach, I'm sharing four key strategies to help you overcome the fears of being visible and judged.   I'll also discuss how to practic...

Mark as Played
In this episode, I discuss the importance of being clear on what you want to be known for in building a brand. I highlight the benefits of having a branded method, including how it helps clarify your process and makes your brand more memorable.   I share examples of how branded methods like my 'scalable impact method' can attract clients and create strong associations with your brand, as seen with various creators and coaches on so...

Mark as Played

Ready to get personal with your audience (in a totally non-creepy way)?

In this episode, I'm breaking down exactly how to segment your audience into different buckets so you can speak their language and give them exactly what they need, when they need it.

No more generic messaging - let's get specific!

What We Cover:

• The 3 audience buckets you NEED to know about:

  1. Your amazing community & followers (the not-yet-buyers)
  2. C...
Mark as Played
April 30, 2025 15 mins

I can't believe we've hit 400 episodes! 🎉 In today's show, I'm getting real about something I see constantly in my coaching practice - that nagging feeling of knowing you're meant for bigger things while that annoying voice in your head keeps asking "but who am I to do this?"

I'm sharing:

• My personal trick for dealing with negative self-talk (meet Nelly, my inner critic 😅)

• How to build your internal dream team (think of it ...

Mark as Played
April 24, 2025 19 mins

Today I want to dive into one of the hot topics in our community – how to actually build an audience, an email list, and a following of real buyers… not just those people who turn up for the free stuff and disappear when it’s time to invest.

Look, I am all about sharing value – if you know me, you know I love to give you amazing content for free, whether it's via the podcast, socials, or my blog. But if you’re feeling a bit like a ...

Mark as Played
April 14, 2025 13 mins

Today, we're cutting through the noise and focusing on three simple yet powerful things you need to drive those sales and boost your business. Trust me, these are practical steps you can start implementing right away!

Here's a sneak peek of what's inside this episode:

  1. It's not just about posting online; it's about building trust and repetition. I've kept cl...

Mark as Played
April 10, 2025 14 mins

Tackling the Hard Stuff: How to Push Through Business Challenges

I recently attended a marketing conference where one of the speakers posed a question.

I've been thinking about it a lot and it's a question that I wanted to share with you today that I think can help us tackle the hard stuff in biz!

In this episode, I discuss the importance of tackling the hard tasks we often avoid in business. How we can be more self-awareness to ge...

Mark as Played
March 25, 2025 11 mins

In this episode, we're getting a bit real and raw, diving into a conversation that sprouted from some incredible discussions I've had with my coaching clients. It’s all about practicing imperfection when you're building that fabulous personal brand of yours.

Key Takeaways:

  1. Transitioning into a personal brand and getting paid for your thoughts can feel super new and uncomfortable, especially if you've been a high-performing ex...

Mark as Played

Today, I'm chatting with my fabulous friend and biz buddy, Kate McKibbin from Hello Funnels. We're diving deep into the world of funnels that are working right now, even when you're catching some zzz's or taking a break. Kate's the go-to gal for automating sales through smart funnel strategies – no royalty titles needed, she's our awesome "dog's body of funnels."

In this episode, we kick off with Kate sharing all the juicy details ...

Mark as Played

This week I'm joined by the fabulous Peta Serras, the genius behind Professional Babe and the creator of Give Good Email. She’s a whiz at what she does, and together, we’re uncovering how you can pump up your sales game.

In this episode, we’re really digging into how Peta uses her knack for anticipating client needs to preempt their questions and boost sales. 

Key Takeaways:

  1. Peta reminded us, quite candidly, that sales are a ...

Mark as Played

Today's episode is a bit of a special treat. I'm sharing a live call from my Brand Builders Academy, and it's all about Pressure Testing Your Pricing. It's something I believe is super important for you to hear. I wanted to kick off March with some sales magic—focusing on money, pricing, and going bigger with your brand. 

Key Takeaways:

  1. There's always someone in the market who will pay premium prices for the transformation yo...

Mark as Played

Ever wondered how to truly influence others without feeling like you're pulling the strings in some Hollywood heist movie? You're in the right place.

In this episode, I got to chat with the marvelous Lucie Miller from Socially Constructed, who combines neuroscience, leadership, and a deep understanding of human behavior all into one magical package. We met at the Rise Retreat, and I knew I had to have her on the podcast. 

Key Takea...

Mark as Played
February 11, 2025 25 mins

Simplify, Amplify, Automate - That's the 2025 Vibe!

That's the energy we're channelling this year to make waves in business and I'm excited to share how this approach is going to help us 10x everything!

We kicked things off by getting crystal clear on who we're targeting. Our society of action-takers, the ones ready to get uncomfortable for growth, that's who we're dialling in as our dream clients. It's about diving deeper, knowing...

Mark as Played

Let’s dive into a topic that’s been buzzing in my coaching calls – amazing customer experiences and how the right tech can boost not only your service quality but your revenue too. Who doesn’t love a bit more income, right? 

I’ve been harping on about customer experience and how we, as coaches, consultants, or service providers, can step up our game in onboarding, managing, and off-boarding our clients using a great CRM system. But...

Mark as Played
January 27, 2025 15 mins

This year I'm doubling down on things that make sense and on platform that help more client connect with me and also help me get found not only now, but in the future. 

So today we're talking about:

Top of funnel

  • YouTube & podcast
  • Pinterest
  • Paid Ads strategy

Middle (nurture)

  • Email & list building as an ongoing core strategy
  • Socials

Bottom of funnel

  • Live Courses - BBA & Amplify - Bold Speakers ...
Mark as Played

This week we're kicking 2025 off with a question.

What will you master this year, this month, this quarter?

What will you become so great at that it taking your business from where you are to where you really want it to be?

 

 

NEXT STEPS:

READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL:

🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING 

🌟Join the Amplify Personal Brand Accelerator &...

Mark as Played

Popular Podcasts

    Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.