412. How to build your pesonal brand strategy using the Brand Umbrella Method

Ready to build you personal brand in a simple and structured way? I got you!

What You'll Learn:

• How to create a clear brand umbrella that organises your entire messaging hierarchy
• Why specificity in your target audience is crucial (and won't scare away good clients)
• The four levels of your brand umbrella framework
• How to audit your products and services for brand alignment
• Why your messaging needs to make people feel like you're reading their mind

Key Takeaways:

• Your brand umbrella is what you want to be known for - not just what you do, but what you're here to do in the world
• Get so specific with your ideal client that you could call them out in a crowd
• Content themes should blend business expertise with personal insights (70/30 split works well)
• If you don't love your product suite, you won't sell it effectively
• Train your AI tools with your authentic voice and client problems for better messaging

Resources Mentioned:

• Amplify Accelerator (Suz's main programme)
• AI tools: Claude and ChatGPT for content creation

 

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⋒ WORK WITH SUZ

Foundations - Brand Builders Academy - https://www.suzchadwick.com/bba

Scale - Amplify Accelerator - https://www.suzchadwick.com/amplify

1:1 Coaching - https://www.suzchadwick.com/bc

Shop - https://www.suzchadwick.com/shop

 

⋒ My 2025 YouTube Equipment & Tech:

Descript - www.suzchadwick.com/descript

DJI Pocket Osmo 3 - www.suzchadwick.com/DJI

Softbox Lighting - MSKIRA Softbox

DJI Tripod - EUCOS 62' Tripod

 

⋒ PODCAST LINKS

Listen on Apple: https://suzchadwick.com/applepod

Listen on Spotify:

Music, radio and podcasts, all free. Listen online or download the iHeart App.