I can't wait to share today's epsiode with you, because it's a juicy one! Today I'm chatting with Zara Jarvis - the Senior Social Media Specialist at The Digital Picnic, where she leads strategic campaigns for major clients and oversees organic social media and partnerships. With a non-traditional marketing background that includes owning a music studio business and working at Adore Beauty, Zara brings a unique perspective to marketing strategy. She's also the creator of the viral TikTok series "Think Like a Marketer."
Key Topics Covered- Non-linear career paths in marketing
- The mindset shift needed to think strategically about marketing
- Platform-specific strategies for TikTok, Instagram, and LinkedIn
- Creating content series that build audiences
- Using AI tools effectively in marketing
- The Hero Hub Hygiene marketing framework
- Building authentic personal brands online
- Embrace being a "try hard" - showing you care and putting in effort shouldn't be seen as negative
- Think holistically about marketing - it's not about individual posts, but how everything connects
- Content series create recognition and growth - Zara gained 3,000 followers from 13 episodes vs minimal growth from 100+ previous videos
- Different platforms need different approaches - TikTok is sound-on comfort scrolling, Instagram is visual and sound-off
- Use AI strategically - for planning and refinement, but ensure your unique voice and opinions remain central
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