Is your content actually doing the job you need it to do? In this episode, I'm breaking down the four types of content that will position you as the go-to person in your industry - and they're not the same four things everyone else talks about. These content types will help you build authority, tell your story, and convert followers into clients.
Key Points:- Authority Content - Share client results, success stories, and your transformation journey to create conversion storytelling that proves what's possible
- Personal Brand Content - Take people behind the scenes of your journey to build real connection and the know, like, trust factor (yes, people do want to know what you're up to!)
- Value & Teaching Content - Educational content that stands out by weaving in stories, examples, and unexpected insights instead of generic tips
- Commentary Content - Share your hot takes and opinions on industry topics to position yourself as the information curator your audience looks to
- Authority and commentary content are goldmines for building your reputation as the expert
- Perfect content becomes boring - share the challenges and struggles too
- Your brain doesn't know the difference between online and in-person connections
Connect with Suz: @suzchadwick on Instagram and TikTok
DM me and let me know which type of content you're excited to try!
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