You Know You’re the Brand… Now What?

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You Know You’re the Brand… Now What?

Episode Summary:

So… you finally know you’re the face of your brand. That’s a powerful shift. But now what?

In this episode, Jama Pantel breaks down the moment every personal brand reaches—where clarity meets confusion. You’ve accepted that you are the brand, not your logo, not your tagline. But what exactly are you supposed to do with that?

From her own journey of resisting visibility to becoming the face of her business, Jama shares real talk, actionable steps, and encouragement for showing up intentionally and authentically.

If you’ve been stuck in overthinking, feeling pressure to show up “everywhere,” or wondering how to start building presence without burning out—this episode is for you.

Timestamps:

00:00 – Knowing you're the brand vs. acting like it
00:24 – Why this moment is where most people get stuck
01:02 – Jama’s story: resisting the spotlight and what finally shifted
01:48 – What to actually do next: voice, presence, and platform
02:33 – Confidence isn’t a requirement—it’s a result
03:05 – Resources to help you get started and show up with clarity
03:30 – Final reminder: let the realization activate you, not paralyze you

Key Takeaways:

• Knowing you’re the brand is just step one. The real shift happens when you start showing up like it.
• You don’t need to be everywhere. Just choose one platform and show up intentionally.
• Your audience connects with you, not just your work.
• Confidence builds with consistency. Don’t wait to feel ready—refine as you go.
• Start with what you want to be known for. Not just what you do—but how you make people feel.

SEO Keywords:

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Call to Action:

If this episode gave you the push you needed to stop hiding and start leading, I've got your back.

Grab one (or all) of my free resources to help you show up with clarity, ease, and authenticity:
✔️ Quick Tips for Social Media Portraits
✔️ Natural Light Cheat Sheet
✔️ Strike a Pose Guide
✔️ 30 Days of Personal Brand Prompts

Looking for more in-depth support?
✔️ Watch my pre-recorded course: Show Up Confidently on Camera

Have questions or want to work together?
✔️ Reach out here: www.jamapantel.com/contact

And be sure to subscribe so you never miss new tips, trainings, or tools:
✔️ www.jamapantel.com

https://www.jamapantel.com

Episode Transcript

Jama Pantel (00:00):
You already know you're the face of your brand.
But knowing that and actuallyshowing up like it are two very
different things.
Hey, y'all, it's your podcast,bestie Jama.
And today we're talking aboutsomething a lot of personal
brands are feeling.
You know you're the brand, thatpart's clear.
But now what do you do?
What are you supposed to dowith that?

(00:20):
Let's break it down.
Real talk here.
Realizing you're the brand is ahuge shift.
It changes the way you thinkabout your business, your image,
your voice, all of it.
But just knowing you're thebrand, that's only step one.
And this is where so manypeople get stuck that finally

(00:41):
accept that they can't hidebehind logos or stock photos or
clever captions anymore.
But they have no idea what todo next.
So they freeze or theyoverthink or they try to do
everything all at once, andthat's when burnout creeps back
in.
So if you've been there oryou're in it right now, just
know you're not alone.

(01:02):
When I first started taking mypersonal brand seriously, I had
to shift from being "the girlbehind the camera to the face of
the business, and y'all, Ireally resisted that.
I thought I'm not flashy, Idon't wanna be an influencer or
be seen.
I'd rather let my work speakfor myself.
I've talked about this often,but here's the truth.
People don't just buy your work.

(01:24):
They buy you, your energy, yourvalues, your perspective, what
you have to say and what youhave to offer.
When I finally leaned intobeing the brand, when I started
showing my face more, telling mystory and letting people
connect with me, everythingchanged.
Not overnight, but the clarity,the alignment that was worth

(01:47):
everything.
So, if you're at that stagenow, here's what I recommend for
you.
Start by asking what do I wantto be known for?
Not just what you do, but howyou make people feel.
What's your voice?
What's your vibe?
Audit your digital presence.
Is your profile photo up todate?

(02:08):
Does your Instagram bio orLinkedIn summary actually sound
like you?
This is the stuff that buildsrecognition.
Pick one place to show upintentionally, not everywhere,
just one.
Maybe it's Instagram stories,maybe it's your blog, Maybe it's
your email list.
Wherever it is, show up likethe brand you are, and if you

(02:30):
don't feel ready, that's totallynormal.
Confidence isn't a requirement.
It's a result of showing up anddoing the work day in and day
out.
It's okay if your first fewposts feel awkward.
It's okay if you're stilltrying to figure out your voice,
Start where you are and refineas you go, and refine as often
as you need to.
If you're looking for supportto get started to show up more

(02:54):
confidently, I've got youcovered on my website,
jamapantel.
com, and I'll post those linksin the show notes as well.
So, yes, you know you're thebrand.
That's huge.
But don't let that realizationparalyze you.
Let it activate you and inspireyou, Because now that you know
it's time to move, To be seen,to show up, to speak up and to

(03:18):
be the leader you were meant tobe.
One post, one story, one actionat a time.
Thanks for tuning in and, asalways, keep showing up and
living the whole picture.
I'll see you next time.