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June 25, 2025 52 mins

If your brand feels a little… fuzzy, this is your wake-up call.

In today’s episode, we use Justin Baldoni’s ‘Man Enough’ brand as a live case study to explore what makes a brand clear, trustworthy, and positioned for sustainable growth—and what causes even purpose-driven platforms to lose momentum.

We’ll unpack:

– The branding archetypes Baldoni leaned on—and where they got muddy

– The BG5 (Human Design for business) profile that sheds light on his leadership + marketing style

– Key mistakes in brand messaging, positioning, and platform alignment

– How public perception shifts when your brand identity isn’t cohesive

– And most importantly, what you can take away to tighten up your own brand for clarity, resonance, and conversion

Whether you’re building a personal brand, podcast, or purpose-driven business—this episode gives you real-world branding strategy through the lens of pop culture, psychology, and energetic alignment.


📍Pop culture meets precision strategy. Let’s get into it.


#BrandStrategy #ManEnough #JustinBaldoni #MarketingCaseStudy #BG5Business #HumanDesignForBusiness #BrandArchetypes #BusinessPodcast #EntrepreneurTips

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