Why do people keep buying from brands they already know—even when better options exist?
In this episode of Brand Currency, Charles and Jonsi break down the psychology of brand trust. From why we try every flavor of Ginger Ale to how Skims, Liquid Death, and Raising Cane’s built instant credibility, this episode is full of real talk and practical strategy.
You’ll learn:
- How trust impacts buying decisions
- Why consistency builds credibility
- What small businesses must fix to earn trust
- How to use social proof, visuals, and authority to make sales easier
This is the episode for entrepreneurs who want more than likes—they want loyalty.
If you’re ready to turn your brand into something that actually converts, visit: https://pandacommission.com
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